New York

After a long dry spell, new condo sales are picking up in New York City, thanks to steep discounts.

In the first quarter, 460 condos went under contract, a 181 percent increase from a year earlier, according to Corcoran Sunshine Marketing Group. Of course, a year earlier the market was in the dark cave of the downturn, but the increased activity—the highest level volume since the second quarter of 2008--is certainly good news for the industry.


“All across the city, homebuyers are emerging from a yearlong hibernation, lured back into the market for new condos by price cuts of up to 40 percent and by a growing sense that prices are now at or near the bottom,” Crain’s New York reports.

Without a doubt, discounting is playing a key role in the activity. The median sales price in Manhattan slipped 13 percent in the last year, according to StreetEasy.com. The latest S&P/Case-Shiller index shows prices in New York down 4.1 percent from a year ago.

Crain’s cites several dormant or financially troubled projects that have bounced back in recent months, after dropping prices anywhere from 15 to 35 percent. For example, three-fourths of the units in Warehouse 11, a 120-unit condo conversion in Brooklyn, have sold in recent weeks, after the developer reworked its deal with lenders—and slashed prices.

“It's a different world now,” Shaun Osher, founder and chief executive of brokerage CORE, told the paper. “It depends on the project, but there has to be a discount.”

 


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Author: Kevin Brass has covered the quirks and trends of the global property industry for many than 20 years, including regular features and analysis in the International Herald Tribune and the New York Times.

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