Trump Ocean Club

Despite concerns of widespread defaults, only 11 buyers have walked away from their purchases in the Trump Ocean Club in Panama, the project’s longtime sales director says.

A total of 870 condos have been sold in the 70-story, 1004-unit tower, which is set to open within a year, according to Jack Studnicky, who now serves as a consultant for the International Sales Group, the master broker on the project. About 95 buyers have registered to resell their units, but there hasn’t been the run of defections some feared, he says.

The Trump Ocean Club is seen as a bellwether for the Panama City condo market, as well as the region. The project, which licenses Trump’s name, tried to set a new high-end price range for condos, at a time when dozens of planned tower projects never got off the drawing board.


In the wake of the downturn, the project continues to sell units, including 69 in 2009 alone, Studnicky says.

 

 

“In the beginning it was a lot of speculators,” Studnicky said. “In the last 18 months since the crisis all the people tend to be buying second homes or primary homes.”

Some industry experts predicted many of those speculators might walk away from their units, despite a minimum 30 percent deposit. In Jan. 2009, the Fitch Ratings service downgraded its rating on the project’s bonds, citing the potential for “higher than expected default rates for existing buyers.”

But it hasn’t happened. In a report to bondholders last September, developer Newland International Properties said only eight buyers had defaulted. And despite widespread price drops in the region, Newland said it was discounting units only about 13 percent, with an average two-bedroom unit selling for $683,000 or $4,452 per square meter.

Recent buyers have been evenly split between the United States, Europe and Latin America, primarily from Venezuela and Colombia, says Studnicky, a 35-year veteran of real estate sales (His website can be found here.) Road shows last year to the U.K., Dubai and South Africa helped boost sales.

“There wasn’t the same mood as in the U.S.,” he said.

If Trump Ocean Club opens without too many defections, it could be one of the more successful licensing deals for Trump, who reportedly earns as much as $5 million to put his name on a project. Licensing deals in Baja and Florida dragged the Trump name into the middle of foreclosures and lawsuits, with developers unable to make good on the Trumponian promises.  

In Panama, the developers of the Trump project launched sales before the downturn and sold $220 million in bonds to finance construction. Instead of waiting out the economy, they’ve been able to build the tower, helping to allay fears.

The project expects to begin closing on sales by the end of the year, says Studnicky, who has been regularly communicating with buyers to keep them informed of progress.

“Our buyers are pretty happy,” Studnicky said. “They saw what happened in Miami [where many towers were never built or remain empty]."

 


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Comments  

 
+8 # Donald 2010-03-08 18:33
I question these numbers as there is no transparency in the Panama City condo market, even Trump. The prices for all newer construction condos in Panama City are unrealistic. After enjoying an artificial run-up, the reality is that there is now and will continue to be too much supply and not enough demand. Many of the projects sold pre-construction that are finished or close to finished have lost significant value and in many cases it makes better sense for buyers to surrender their deposits other than close the transaction. I question the amount of Trump buyers who have or will walk away. Developers overbuilt and speculators have been exposed. Even with the Canal expansion, global firms locating employees to Panama and the Visa benefits for Venezuelans and Colombians coming here, the statistical reality is the the boom is over and prices will sharply correct over the next 9 to 12 months. The smart money either rents short term or holds out until the ultimate buyers' market presents itself later.
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+1 # Peter Galan 2010-03-09 01:37
Panama is the only solution for the Venezuelans that no longer are welcome to the US.
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0 # Diego 2010-03-12 06:12
Many Venezuelans prefer Panama because of the taxes. language, access to loans, access to maid service, etc.

I know many Venezuelans trying to move from Miami to Panama...
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0 # Margarita Sierra 2010-03-10 22:19
The real State Market in Panama was slow last year but it`s beginning to get force back again. People who wanted to sale have sold already now people are beginning to buy again.The boom prices are coming down reasonable. Panama is still a good market don`t get confuse, you just need to know with who and where you invest. It is a great place to live and much more. If you have been to Panama you can assure it is a great place!!!

Margarita
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0 # Hazel M 2010-03-11 14:50
How many times have we heard the doomsayers warn us about "the big correction" in Panama? And how many times have they got it wrong?
Like many, I've been a great believer in the Panamanian real estate market, especially in the right locations like the "Avenida Baboa" . There aren't many countries in the world with such regenerataion and mega infrastructura projects as those we are experiencing in Panama.
There is no dubt that things have slowed down, but, all things considered, the future of real estate in Panama is brighter than ever.
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0 # Chombo 2010-03-09 03:36
If Panama is "the only solution" for Venezuelans then God help you all.
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0 # Diego 2010-03-12 06:09
The problem in Panama are the Colombians (not the Venezuelans).
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+1 # mike 2010-03-09 22:21
These people will never see the value return on these condos. they should not close and walk away. buy in later at significant reductions.
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0 # Chevy 2010-03-10 22:27
The construction boom in Panama not only slowed down but almost stopped altogether. It has not recovered its vitality, and I do not think it will in the near foreseeable future. However, The Trump Ocean Club will soon become a landmark for Panama City, and there will be new potential buyers coming slowly from neighboring countries like Colombia and Venezuela. As far as that specific project, I think it will render value return in the long run. As to the city, I think it still has a potential for future growth if world economy improves.
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0 # Diego 2010-03-12 06:07
Thanks to Chavez, many wealthly Venezuelans are coming and keeping up our real state markets.

Many Venezuelans prefer Panama than Miami because of the taxes, the language, the people and specially because they are welcome here..
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+2 # jak 2010-03-14 18:27
They'll be running when they see that the neighboring high rise's are just feet away (maybe 5ft). Most of the side apartments are losing their view. I would physically go to the site before putting down more money.
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+2 # TRINI 2010-03-15 01:15
no kidding Jack, you buy an apartment with a view, before you know it they are planting another high rise in front of your nose and there goes your view and your investment. . In Panama there is no regard for nothing, no control
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+1 # TRINI 2010-03-15 01:13
like everything with Trump OVER price, his apartments do not justify the price
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+1 # Kent Davis 2010-03-15 12:23
Trump will be the nicest building in Panama. There will always be luxury travelers and executives who demand the best of the best, and Trump is the only option that can even come close to international standards. Hotels like Decapolis, The Bristol, and Miramar will pale in comparison to what Trump is offering.

Supply and Demand? I challenge anyone to show me where you can find another 100 meter one bedroom apartment in Punta Pacifica. There arent any! Either completed or in construction, other than in Trump!
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0 # duh 2010-03-15 15:23
only 11 walked away because the rest have not had to close yet!...Duh
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0 # Moving to Panama 2010-04-07 02:07
Thanks to the authors above for their analysis. I'm moving to Panama City and will be looking for a fully furnished apartment, all utilities included. What can I get (sq. feet, etc.) for $2,000? Want to live where there are people, restaurants (Cangrejo?). Any suggestions on where and how to rent a fully furnished apartment will be appreciated.
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+2 # treborbb 2010-06-20 03:44
Wonderful building, fantastic design, the pity is you can only recognize this from the air or a model photo. As Trini says, go look at the building now, that is if you can see it between the other towers. As for the article and the number of people who have walked away, lets gets the numbers when they need to pay the 60 or 70% balance when finished and they can see what they have bought, or in this case, what they thought they bought.
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